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Best Betting Sites New Zealand » William Hill Review

William Hill Reviews For New Zealand 2024

Is William Hill Reliable?

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William Hill Sports
Rating follows
  • Good range of sports promotions
  • Licensed for New Zealand customers
  • Excellent reputation for betting odds
William Hill Sports Bonus
T&Cs apply, 21+
User Reviews

You might think that you don’t need to read any William Hill reviews. After all, what’s the point in asking ‘Is William Hill secure?’ if this is one of the UK’s best-known bookmakers.

But it’s worth thinking about how you will fare at this sports betting site. By reading our ratings for things like security and customer support, you’ll instantly see how well taken care of you will be at this classic bookmaker. We’ll also review everything from their betting odds to their welcome bonus so you’ll be well-placed to see whether they are right for you.

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William Hill Strengths and Weaknesses
  • One of the biggest names in sports betting
  • Licensed for New Zealand customers
  • Excellent reputation for betting odds
  • Responsive customer support team
  • Good range of sports promotions
Payment Methods
Google Pay
EGR - Horse race betting operator (2023)
1 – 10 Days
WHG Limited
Available Languages
Customer Support
Live Chat, Phone, Email Support
+800 3551 3551
Verified by
Overall Rating
Rating follows
  • Bonus Offers & Free Bets
  • Usability, Look & Feel
  • Mobile App
  • Payment Methods
  • Customer Service
  • Licence & Security
  • Rewards & Loyalty Program
No review posted yet.
User Rating
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Last Updated on 06/07/2024
Fact checked by: Cora Williams

Bonus Offers

At the moment there’s a decent welcome bonus that would ordinarily help to give some decent William Hill ratings. Unfortunately this sign up offer is only available to UK and Ireland residents, so William Hill New Zealand customers will miss out on this deal.

This is a shame as it looks like it’s a good ‘bet £10, get £30’ promotion, but there looks to be nothing in the way for sports fans who are resident in New Zealand. So what other offers are there that might push up the William Hill ratings for bonuses?

We found a couple of deals that promised to give customers 10% of their in-play losses back as free bets. Sadly these also looked to be just for UK and Ireland residents, so William Hill New Zealand customers will miss out again.

But before we get too negative in our William Hill reviews, there look to be a few other promotions for things like horse racing and enhanced odds that might be open for William Hill New Zealand customers. We’ll take a closer look at these in the Additional Offers section of our William Hill reviews.

Usability, Look & Feel

William Hill’s website is packed full of a massive amount of sports bets, but they have managed to make sure that nothing ever feels too crowded. The site is nicely designed so that you can find all of your desired sports bets without too much of a problem.

All of the sports categories are logically arranged and there are easy ways to switch between prematch and live bets, as well as a useful search option. You’ll find helpful tabs for switching between the different odds formats and there’s even ways that you can change the language.

While William Hill’s site is packed full of innovative features like live streaming, we found that all of the pages loaded quickly and nothing ever felt like too much of a chore. So for an easy and stress-free way to enjoy a huge range of sports betting odds, be sure to give the William Hill site a try.


Like any good bookmaker, William Hill have taken the time into creating their own sports betting apps. These are available for iOS and Android devices, and they mean that you can get instant access to thousands of bets on your smartphone or tablet.

But the William Hill apps will also include plenty of the bookmaker’s more advanced features. This means that you can follow the action via live streaming and browse a massive range of in-play bets with a swipe of your smartphone screen.

You’ll also be able to carry out all of the standard tasks such as making deposits and withdrawals, with the added option of being able to use Apple Pay. Plus there will be easy ways to check out the latest promotions that can give you a boost on your sports betting profits.

But what can you do if your mobile isn’t an iOS or Android device? Thankfully the William Hill site is nicely mobile-friendly as it loads quickly and is relatively easy to use on the smaller screen of your smartphone.


As this bookmaker is one of the biggest sports betting brands in the world, it might seem a little redundant to ask ‘Is William Hill secure?’. However it never hurts to be too careful when you are handing over your sensitive financial information and personal details.

So you can get plenty of confidence in the fact that William Hill are a fully licensed sports betting site. This means that they aren’t just licensed by the UK Gambling Commission, but they are also regulated by the Gibraltar Gambling Commissioner for customers elsewhere in the world. This means that you can legally bet here from New Zealand, and you will enjoy a fair and secure sports betting experience.

William Hill also use https encryption to protect the information that passes between your browser and their website. The brand’s security certificate has been signed by HydrantID which is one of the largest online certificate authorities in the world. Plus the bookmaker uses TLS 1.2 encryption that is virtually impossible to break.

You should also know that William Hill is an IBAS-affiliated bookmaker, and they have formed alliances with GambleAware and GamStop to make sure that your online betting stays under control.

Payment Provider Deposit min/max Withdrawal min/max Deposit time Withdrawal time Safety
PayNearMe high
VIP Preferred high
Entropay 10 - 99€ 5 - 80€ instant 3 - 5 days high
Skrill 10 - 100000€ 5 - 100000€ instant 1 days high
Neteller 10 - 32000€ 5 - 32000€ instant 1 days high
Webmoney 10 - 12000€ at least 5€ instant 3 - 5 days high
Payz 10 - 10000€ 5 - 99000€ instant 1 days high
Instant Transfer at least 30€ at least 30€ instant 5 - 10 days high
Bank Transfer 30 - 12000€ 30 - 12000€ 3 - 5 days 3 - 5 days very high
Paysafecard 10 - 250€ instant high
Neosurf at least 30€ 30 - 120€ instant 5 - 10 days high
e-Check low risk
Google Pay high
Visa 10 - 99000€ 5 - 38000€ instant 3 - 5 days high
Mastercard 10 - 99000€ 5 - 99000€ instant 1 - 3 days high
Maestro 10 - 99000€ 5 - 50000€ instant 1 - 3 days high
Klarna high
Euteller high
Diners Club 10 - 99000€ 5 - 99000€ instant 1 - 3 days high
Yandex 10 - 12000€ instant 1 - 3 days high
Qiwi 10 - 12000€ instant 1 days high
Fast Bank Transfer 30 - 12000€ 30 - 12000€ 1 - 5 days 5 - 10 days high
Postepay instant some
Giropay 10 - 12000€ instant high
Show more entries

Customer Service

William Hill wouldn’t have been able to stay in business for nearly a century unless they were capable of taking good care of their customers. This is something that extends to their sports betting site as they give you plenty of ways to get in touch with one of their customer support team members 24/7.

The easiest way to reach out to William Hill is to use the live chat feature that can be found in the Contact Us section. This will put you directly in contact with one of the bookmaker’s friendly customer service team.

There are also customer service options that include an email support form that allows you to upload files. Plus there is even an international freephone telephone number that should stop you from having to rack up big phone bills to the UK.

William Hill also lists their Twitter account as another way to get in touch. We should also note that William Hill’s FAQ is well worth a look if you have any queries, while there are also helpful resources for things like account queries, sports rules, deposits and withdrawals and so on.

License & Security

We’ve already outlined the fact that William Hill uses the highest levels of encryption to keep your sensitive information safe. But is William Hill secure in terms of the payment methods it allows you to use to make deposits and withdrawals?

We found that the bookmaker allows you to make deposits with a good amount of trustworthy payment methods. These include debit card and credit cards such as Visa and MasterCard, ewallets like Skrill and Neteller, and you could make a standard bank transfer, or try one through POLi.

William Hill look like they won’t accept payments made in New Zealand dollars, but they do include Australian dollars as one of their accepted currencies. All credit card deposits will be free and immediate, and it looks like you can deposit anywhere up to $150,000 in one go.

You should be able to make card and ewallet withdrawals from a minimum of $5 at a time, while there will be a minimum limit of $25 for bank transfer withdrawals. William Hill state that card withdrawals should be processed in between one and three business days, while ewallet withdrawals should be faster. Be aware that bank transfers might take up to five working days to land in your account.

MGA - Malta Gaming Authority


Malta Gaming Authority


Headquarters / Regulated Since

MT / 2001-01


Curaçao eGaming


Headquarters / Regulated Since



Gibraltar Regulatory Authority


Headquarters / Regulated Since

GI / 2000-10

Rewards & Loyalty Program

We’ve already highlighted the disappointing fact that William Hill’s standard welcome bonus might not be available for New Zealand customers. Plus it’s worth noting that some other offers like their refunds for in-play losses are also out of bounds for New Zealand sports fans.

Thankfully, it looks like you might be able to access some of the bookmaker’s other deals. Bear in mind that William Hill state that if you’ve been informed of any promotion restrictions, then you might not be able to claim some of these special offers.

There’s a very promising offer that gives you a bet boost on any accumulator bet up to $20 with three or more selections. While horse racing and greyhound bets are exempt from this deal, it could still give you the chance to make much bigger profits on your favourite sport.

William Hill have some nice deals available for horse racing fans. In particular, you can get three bet boosts on horse racing singles bets up to $20 every day.

You might also find that William Hill allow you to get more from your each-way bets thanks to some extra place deals for some of the biggest horse races. Plus William Hill’s famous best odds guarantee offer covers all UK and Irish horse racing and greyhound meetings and it makes sure that you get the starting price odds if they are better than the odds originally taken.

The main thing to remember is that William Hill are constantly putting on great deals. Whether it’s getting a bet boost for the Australian PGA Championship or enhanced odds for the English Premier League, you’ll find that William Hill are a great place for special offers.

Betting Markets

Most William Hill reviews will tell you that there’s almost nothing that this bookmaker won’t give you odds for. Whether you’re into rugby, cricket, football or horse racing, you’ll find that William Hill New Zealand will give you plenty of options for your sports bets.

There’s a definite focus on horse racing at William Hill, but we also awarded good William Hill ratings for their coverage of sports like football, rugby, darts, snooker, boxing, cricket and tennis.

William Hill New Zealand will also serve up a massive amount of betting markets for the majority of sporting events. We found that the bookmaker served up no less than 295 different betting options for an English Championship football match, and you could even get over 70 different bets for a World Championship Darts match.

So is William Hill reliable for putting on odds for your favourite sport? Here’s a quick rundown of the sports covered by the bookmaker;

  • American football
  • Athletics
  • Badminton
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse racing
  • Ice hockey
  • Motor racing
  • Rugby league
  • Rugby union
  • Snooker
  • Tennis
  • UFC
  • Volleyball
  • Winter sports


William Hill have deservedly got themselves an excellent reputation for their odds. But we wanted to put this reputation to the test to see how William Hill’s odds shape up to one of New Zealand’s best betting sites.

This meant that we compared William Hill’s odds with those found at TAB. For this odds comparison test we picked a Super Smash cricket match between Northern Knights and Central Stags.

Firstly we were impressed with the fact that William Hill actually bothered to cover a New Zealand cricket match, and then we were doubly impressed with the odds that they put on.

For a Northern Knights win, William Hill had odds of 2.37 which were way better than TAB’s odds of 2.15. However if you wanted to back Central Stags to win, William Hill’s odds of 1.57 were just behind TAB’s odds of 1.65.

Live Betting & Streaming

While William Hill are a classic bookmaker, we were glad to see that they’ve kept up with the times by putting on a top-class live betting service. William Hill allow you to bet live on a massive amount of sports that includes the likes of football, tennis, cricket, ice hockey, darts, handball and volleyball.

You won’t just get to try a live match winner bet at William Hill. This is because the bookmaker will serve up over 100 in-play betting markets for major football matches and you’ll even get around 25 live betting markets for a relatively obscure handball tournament.

It’s important to note that William Hill will also provide you with plenty of tools that are designed to help you place a more accurate in-play bet. This means that you won’t just get to follow the live score, but will also be treated to a visual representation of how each sporting event is going.

Don’t forget that William Hill also include free live streaming for many sports like basketball and tennis, plus the William Hill Radio service can keep you up to date with all of the latest horse racing and greyhound racing action.


This shows just how important it is to shop around for your sports bets. You should also know that William Hill allows you to win up to $250,000 with your cricket bets, but the betting limits can vary between $2 million for some football bets or $25,000 for minor sports like handball and volleyball.

Product Conclusion

William Hill is one of the biggest players in the gambling industry and as such naturally offers one of the better sportsbooks available. Every sport you could possibly need or want is on the their site and is accompanied by several different betting markets. If you are looking to go with a more recognised bookmaker then look no further than William Hill.

William Hill Reviews FAQ

❓Is there a William Hill app?

William Hill offers its customers a very mobile-friendly online betting service. This means that you should be able to use the brand’s betting platform from the convenience of either a smartphone or a tablet. Many William Hill customers will simply use the browser on their devices to access the brand’s standard website. But make sure that you read our William Hill reviews to see whether the brand has created any betting apps for Android, iOS or even Windows mobile devices.

✅ Is the William Hill casino safe?

The William Hill casino is well-known as being a very popular gaming platform. However, it’s always a good idea to be cautious before signing up to any online casino site. This is why we have created comprehensive William Hill reviews that covers how the brand is licensed and regulated. By reading these reviews you’ll get to see exactly how legal, safe and fair it is for New Zealand customers to visit the brand’s online casino  

✨Where can I find an honest William Hill sportsbook review?

There are currently many reviews of the William Hill sports betting service on the internet. This is because this is one of the most popular sportsbooks in the world. However, it can sometimes be hard to find a review that gives you a totally honest picture of what this online bookmaker is all about. So be sure to read our William Hill reviews where you will get to see exactly what you’ll find when you sign up to this sports betting site.

☝What William Hill promotions are there?

William Hill is famous for putting on many great bonuses and promotions for sports betting and casino gaming. This means that you might get anything from a matched deposit bonus to enhanced odds or even bonus slots spins. Make sure that you read our William Hill reviews to see exactly what kinds of promotions the brand currently features. You’ll also get to learn the best ways to use each of the brand’s special offers.

👀 Where can I get a William Hill free bet?

William Hill will give you many different ways to get bonus bet tokens that can be used to get more from your sports bets. Some of these deals may be reserved for new customers, while some bonus bet deals can be claimed by all registered William Hill users. Be sure to read our William Hill reviews where we will explain all of the brand’s bonus bet offers. This will help you see exactly what you have to do to claim each of these sports betting promotions.

Overall Conclusion

It’s hard to argue with the sports betting service that William Hill have put on. Their odds are very competitive and they cover all of the sports that you could possibly want to bet on. The fact that you might not be able to access some of the welcome bonuses will certainly be frustrating, but there are some other decent promotions here.

Above all, William Hill represent a safe option in the sometimes confusing world of sports betting. Their site is fully licensed to make it legal for New Zealand customers, they have 24/7 customer support and they facilitate only the most trustworthy payment methods. So if you want a great introduction to the world of sports betting, be sure to give William Hill a try.

User Reviews for William Hill

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William Hill Sports
Rating follows
  • Good range of sports promotions
  • Licensed for New Zealand customers
  • Excellent reputation for betting odds
William Hill Sports Bonus
T&Cs apply, 21+
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