As known from:
Sky SportGoalTransfermarkt
VA
  • About us
  • The Wetten.com US Team
  • How We Rate at Wetten.com US
  • Responsible Gambling
  • Contact us
  • Writers wanted
  • Content Disclaimer
  • Affiliate Disclosure
US Online Gambling Sites » Betting Strategies » Matched Betting Strategy Explained

Matched Betting Strategy Explained

Publish Date: 04/12/2022
Fact checked by: Josh Schwartz

All you Need to Know About Matched Betting

The matched betting strategy is a widely-used and straightforward technique that allows you to make a guaranteed profit. Sounds too good to be true, right?

However, by taking advantage of numerous bonus bets offered by sportsbooks, and following a relatively easy process, you’ll see that earning a profit is not only 100% fool-proof, but effortless too.

Matched betting, explained in more detail below, is an entirely legal and legitimate way to earn some extra cash.

Key Takeaways

  • No need to have an in-depth understanding of sports betting
  • Simple strategy allowing you to make a profitable return
  • Completely legal and legitimate
  • Makes use of bonus bets offered by online sportsbooks
  • Ideal for expert and beginner bettors alike

The Matched Betting Explained – How Does It Work?

In a nutshell, the matched betting strategy is a system of placing a “Back” Bet and a “Lay” Bet on both possible outcomes of a sporting event (Win and Lose) to cancel out the risk, and earn a profit.

This is done by taking advantage of the various free welcome bonuses or promotions offered by online sportsbooks. While the matched betting strategy can, in essence, be used at one sportsbook offering equal odds on a sporting event, it’s more commonly used by placing opposing bets at two different bookmakers.

You don’t need to have much knowledge about sports betting, or even about sports itself to use matched betting as explained here, successfully. Still, there are a few things you’ll need to understand first.

What is a Back Bet?

A Back Bet is a common type of bet used when you’re betting for a specific outcome to come true. With this bet, you’re essentially “backing” a team, a horse, or a player to win a game or race.

With a Back bet, you’re saying, “I bet that Team A wins.” If you place a Backing Bet and Team A indeed wins – you win the bet and receive your winnings.

If Team A loses or draws instead, then you lose your wager.

What is a Lay Bet?

A Lay bet, on the other hand, is precisely the opposite of a Back Bet, because you’re betting against the same outcome to come true. You’re saying, “I bet that Team A doesn’t win” or, in other words, “I bet that Team “B” wins.”

If the teams draw, or if Team “A” does in fact lose, then you win your Lay Bet, and you’ll receive your winnings.

As you can see, Back and Lay Bets are used to bet on both outcomes of an event occuring – Team A winning a match (“Back Bet”) and the same Team “A” losing the same game (“Lay Bet”).

This forms a vital part of the matched betting strategy because you’re cancelling out the risk – whatever the outcome.

Fantastic bonuses available for you now!

Bet365
1.
4.6/5
Get $150 in Bonus Bets Win or Lose when you bet $5!
Virginia
Virginia Players Welcome
Wagering (WR): 1x Bonus, Min. Deposit: $10
Open Bet365
Get bonus now
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
BetMGM
2.
4.6/5
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Virginia
Virginia Players Welcome
Min. Deposit: $5
Copy
Get bonus now
T&Cs and 21+ apply
FanDuel
3.
4.5/5
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
Virginia
Virginia Players Welcome
Wagering (WR): 1x Deposit, Min. Deposit: $10
Open FanDuel
Get bonus now
T&Cs and 21+ apply
Caesars
4.
4.5/5
First bet back as a bonus bet up to $1000
Virginia
Virginia Players Welcome
Wagering (WR): 1x Deposit
Copy
Get bonus now
T&Cs and 21+ apply
DraftKings
5.
4.5/5
Bet $5 and Get $150 in Bonus Bets Instantly!
Virginia
Virginia Players Welcome
Min. Deposit: 5
Open DraftKings
Get bonus now
T&Cs and 21+ apply

Looking At The Odds

Before we get into the nitty-gritty of using bonus bets and promotions, we quickly need to cover another vital aspect of the matched betting strategy – looking at and comparing the odds.

Don’t worry, because you don’t have to know how the entire odds system works to use this strategy successfully. All you’ll need is a fundamental understanding of what odds are.

Equal or Similar Odds – Rule of Thumb

As mentioned earlier, while it’s entirely possible to stick with one sportsbook and place two bets on both ‘Win’ and ‘Lose’ outcomes of a game, you’re still somewhat limited as you’ll need to find a sporting event that offers more or less equal odds to make the matched betting strategy work.

For example, both Team A and Team B should have around 2.00 odds (or +100 American odds) on a game. Of course, there’s a little wiggle room, but not much. The more the odds vary, the more your payout will vary.

If the odds differ too much, the risk is reignited, and you could end up losing money.

That being said, if you do find a game with equal odds for both teams, this system can still work beautifully.

Sportsbooks offer varying odds, but this shouldn’t be too worrisome as you’ll find that sportsbooks in general offer very similar, competitive odds on the same event.

Try picking a match or game with odds that are very close together on both sportsbooks, because, as mentioned, a huge disparity in odds will negatively impact on your payout and increase the risk factor.

Betting Markets

A betting market is a term used for the different kinds of bets available on various sports offered by a sportsbook or betting site. For the matched betting strategy, it’s best to bet on games that have a lower amount of outcomes (like Win or Lose), and therefore, fewer variables which enables you to cover the risk factor by betting on each outcome.

That’s why the most popular sports used for matched betting strategy include Football, Tennis, Basketball, Baseball, Horse Racing and Hockey. If you’re going to be using this strategy a lot, it’s also better to bet on more popular sports as opposed to niche sports like handball or chess.

This is because sportsbooks generally offer you better value odds for popular sports than for niche sports. Usually, sportsbooks also tend to provide more promotions around major sporting events.

Signing Up and Placing Your Bets

Now that you know what type of bets you’ll be placing as part of the matched betting strategy, how do you actually place them? Well, firstly, you should have your chosen betting site accounts opened first. You can find a list of top-notch sportsbooks offering the best free welcome bonuses on our site.

Once you’ve opened your respective playing accounts, you’ll have to deposit an amount to wager, as with most sportsbooks, your bonus bet or welcome bonus is only accessible once you’ve deposited and wagered a certain amount.

That’s okay because if you use this Matched Betting System correctly, you’ll soon recover your initial wager, as well as some profit, a bit later on. Just remember that most, if not all, bookmakers have certain wagering requirements, and terms and conditions, so be sure to always read up on those first.

Your Qualifying Bet

Your first bet called a ‘qualifying bet’ is what’ll get you qualified to access your bonus bet. You won’t make any profit, but you won’t make a loss either, or if you do, it’ll be minimal.

This is the bet you’ll use to place your “Back” Bet and, depending on which you prefer, you can either use another sportsbook or betting site to place your second “Lay” Bet, or you can use the same sportsbook – provided you find a sporting event with equal odds on which you can bet both outcomes.

Okay, so you’ve placed your bets, and your Team A wins or loses. Remember, you wouldn’t have made a profit because the two bets have cancelled each other out. This is where the matched betting strategy starts paying off.

Reaping the Rewards

You’ve now unlocked your bonus bet or welcome bonus, which you can use to generate profits by repeating the betting process.

This time though, you aren’t using a single cent of your own money. This means that you’re still cancelling out the risk on a new bet (on both outcomes) without using a dime, and you get to keep your winnings.

Matched betting, as explained, removes all the risk and guarantees a profit, regardless of the sporting event you’ve wagered on.

What’s more, sportsbooks usually offer their customers new and exciting promotional offers on a fairly regular basis so you’ll have more ways to keep turning a profit.

Step By Step Guide

Now that you know all you need to about using the matched betting strategy, let’s go through it step-by-step:

  1. First, find one or more sportsbooks offering free welcome bonuses, and check the T’s and C’s to make sure it’s doable for you. These offers are in abundance. You can have a look right here to see what welcome bonus offers are currently available.
  2. Now, open an account with two sportsbooks (or just one if you prefer). For example, let’s say one is offering a free $30 bet when depositing $10. This is your Qualifying Bet needed to access the bonus bet later on. So you deposit $10 of your own money.
  3. Next, find a match with equal or similar odds for your Qualifying Bet. You can do this by checking what major games are coming up, or by using specialized tools or software, but this isn’t necessary. Place your first “Back” Bet, and a corresponding “Lay” Bet. By cancelling out the risk with these two bets, it’s virtually cost you nothing to unlock your bonus bet.
  4. Now use your bonus bet to repeat Step 3. This time, you’ve cancelled out the risk without using any of your own money, and so you’ll make a profit. Effectively, you’re converting your bonus bets into cash. On average, you can expect around 80% of the bonus bet value as pure profit.

As you can see, matched betting is a piece of cake when done correctly. Always remember to check the T’s and C’s of sign up offers, and the odds when placing your bets, to avoid making mistakes with this strategy.

What Other Betting/Casino Guides & Strategies Are Available?

Matched betting strategy is just one of the countless strategies used by expert and beginner bettors and gamblers alike. Want to brush up on your skills and knowledge? Take a look at our Guides Section, where we have various strategies and guides for both sports betting and gambling, thoroughly explained, user-friendly, and easy to apply to your own game.

Whether you’re gambling in New Jersey or gambling in Pennsylvania, when you’re gambling on sports it can be hard to find the best US sportsbooks and best online gambing sites in the USA.

There are so many to choose from. But, our online casino list and US gambling guide will help you find the best sportsbooks odds and U.S. gambling apps from the No.1 bookies.

As long as gambling online is legal where you live, our US sports betting guide will have you feeling like you’ve had gambling explained and sports betting explained to you in detail. Our guides even teach you the sportsbook rules and how sportsbooks make money. Check them out.

Conclusion

While matched betting strategy seems too good to be true, this isn’t the case at all. You can turn a decent profit, with very little or no risk using matched betting as explained here, correctly.

For it to work, remember that you’ll need to bet on a game or match with equal or similar odds, wagering on both outcomes to cancel out the risk factor.

After you’ve done this, your free welcome or sign-up bets will be unlocked, allowing you to earn around 80% profit when repeating the betting process.

You’ll then be able to accumulate and cash out your winnings – all 100% legally and legitimately.

Take a look at our favorite operators

Bet365
1.
4.6/5
Get $150 in Bonus Bets Win or Lose when you bet $5!
Virginia
Virginia Players Welcome
Virginia (US) Lottery Board
Bet now
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
BetMGM
2.
4.6/5
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Virginia
Virginia Players Welcome
PayNearMe
Skrill
PayPal
Virginia (US) Lottery Board
Bet now
T&Cs and 21+ apply
FanDuel
3.
4.5/5
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
Virginia
Virginia Players Welcome
Prepaid Card
PayNearMe
PayPal
Virginia (US) Lottery Board
Bet now
T&Cs and 21+ apply
Caesars
4.
4.5/5
First bet back as a bonus bet up to $1000
Virginia
Virginia Players Welcome
E-Check
PayNearMe
PayPal
Virginia (US) Lottery Board
Bet now
T&Cs and 21+ apply
DraftKings
5.
4.5/5
Bet $5 and Get $150 in Bonus Bets Instantly!
Virginia
Virginia Players Welcome
PayPal
VIP Preferred
Play+
Virginia (US) Lottery Board
Bet now
T&Cs and 21+ apply
Read Also
1.01 Betting Strategy Explained 2025: Odds & Tips
With the rapid growth of sportsbook betting online, the use of various ...
Pick 3 Betting Strategy Explained 2025
If you're not very familiar with horse racing, then you may be ...
Bet365 Promo
Derby Betting Strategy Explained 2025
Learning how to bet on derbys is about as old as the ...
Value Bet Strategy Explained 2025
How do Valuebets work? As with anything that involves money, it’s human ...
Best Football Sports Betting Strategy 2025
With the emergence of gambling websites, two main types of football bettors ...
Get the best deals per mail and grab our amazing and free ebook
teaser-ebook-white-paper-us
Winning Bettors aren’t born, they’re trained. Sign up now for our free eBook and Newsletter with the best deals on the web. Submit your email to receive our wetten.com US eBook and regular newsletters with exclusive bonus offers via email. Unsubscribe at any time.
Top Betting Sites
Top Betting Bonuses
Bet365
4.6/5
BetMGM
4.6/5
FanDuel
4.5/5
Caesars
4.5/5
DraftKings
DraftKings
DraftKings Review
4.5/5
Bet365
Bet365 Promo
Get $150 in Bonus Bets Win or Lose when you bet $5!
T&Cs apply
4.6/5
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
BetMGM
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs apply
4.6/5
FanDuel
FanDuel Promo
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
T&Cs apply
4.5/5
Caesars
Caesars Promo
First bet back as a bonus bet up to $1000
T&Cs apply
4.5/5
DraftKings
DraftKings Promo
Bet $5 and Get $150 in Bonus Bets Instantly!
T&Cs apply
4.5/5
Top Online Casinos
Top Casinos Bonuses
Real Prize
Real Prize
Real Prize Review
4.8/5
MegaBonanza
MegaBonanza
MegaBonanza Review
4.6/5
McLuck
4.5/5
Stake.us
Stake.us
Stake.us Review
4.4/5
High5Casino
High5Casino
High5Casino Review
4.4/5
Real Prize
Real Prize Promo
Up to 125 SC FREE + 625K Golden Coins + 1250 VIP Points
T&Cs apply
4.8/5
MegaBonanza
MegaBonanza Promo
150% Purchase Offer: 25 SC FREE and 50K GC
T&Cs apply
4.6/5
McLuck
McLuck Promo
27.5 SC FREE and 57.5K Gold Coins
T&Cs apply
4.5/5
Stake.us
Stake.us Promo
55 Stake Cash + 260K Gold Coins + 5% Rakeback
T&Cs apply
4.4/5
High5Casino
High5Casino Promo
Get 5 SC FREE+ 250 Gold Coins and 600 Diamonds!
T&Cs apply
4.4/5
Our Team
Josh SchwartzMark Lewis
Josh Schwartz
Josh Schwartz
Editor
Mark Lewis
Mark Lewis
Editor
Get the best deals per mail and grab our amazing and free ebook
Winning Bettors aren’t born, they’re trained. Sign up now for our free eBook and Newsletter with the best deals on the web. Submit your email to receive our wetten.com US eBook and regular newsletters with exclusive bonus offers via email. Unsubscribe at any time.

21+ and present in VA. Gambling Problem? Call 1-800-GAMBLER.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.
Virginia Town HallCloudflareSSLco² neutral
Close
Our Sports Pros recommend these awesome sports betting sites this week:
Bet365
Bet365 Promo
Get $150 in Bonus Bets Win or Lose when you bet $5!
T&Cs and 21+ apply
Subject to meeting qualifying criteria. Minimum wager $5. Minimum odds -500 or greater. $10 minimum deposit. Paid in Bonus Bets. Bonus Bets wager excluded from returns. New customers only. Available in app only. Max. prize, game restrictions, time limits and T&Cs apply. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
Code:
Open Bet365
Open Bet365
BetMGM
BetMGM Promo
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
T&Cs and 21+ apply
Code:
Open BetMGM
Get Bonus
FanDuel
FanDuel Promo
Bet $5 Get $150 in Bonus Bets If Your Bet Wins!
T&Cs and 21+ apply
Code:
Open FanDuel
Get Bonus
×
Your Promo Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Play now